Our Story
MVMT was started from a simple belief: marketing should move — with purpose, with energy, and with impact. Too often, great businesses struggle to maintain momentum, hindered by unclear strategies, disconnected tactics, and a lack of clarity.
MVMT offers a Fractional CMO service designed for B2B businesses ready to shift gears. I bring clarity to chaos, direction to ideas, and action to ambition. Whether you're scaling, repositioning or just starting out, I can help you find your edge, craft your story, and set marketing in motion for the long haul.
Meet your marketing expert
Nicki Shirley
With over 20 years of marketing experience, I bring deep expertise in building brands, driving strategy, and creating real momentum for businesses ready to grow. I’ve led successful campaigns, built high-performing teams, and helped shape marketing functions across tech, data, and professional services.
From brand strategy and go-to-market planning to thought leadership and digital campaigns, I turn insight into action, aligning marketing with commercial goals and making sure every move drives results. I’m not just about ideas — I’m about execution that delivers. If you’re ready for marketing that moves the needle, I’m here to help you make it happen.
$100M+
Clients’ Income during the Last Quarter
5
Industry Awards
355
Business Partners in over 30 Countries
27
Years of Experience
Us in Numbers
We’ve Been Covered
Our Approach
01
Discover
Have a conversation to explore your challenges, goals, and where traction is needed most.
02
Define
Agree on the level of support needed each week to create meaningful momentum.
03
Deliver
I step in as your marketing lead, embedding seamlessly into the team to drive focus and results.
Let's build momentum—together.